Research Task Nine : Target Audience Research And Analysis

When going into deeper understanding on what my target audience prefers when  it comes to music genre, artist and preference on magazines, I had an array of different answers from the 11 people in which I asked. I asked 7 people between the age of 16-18 and all 7 people responded in saying their preference was towards house music or drum and bass when it came to a genre. 4 out of the 7 people that replied with the genre of house music were male and the 3 who like drum and bass the most were females. Based off of the responses from which genre people from the ages of 16-18 like the most I can paint an idea on which genre i shall base my magazine on. However, the remaining 3 people were aged from 19-25 and had more relaxed and less upbeat favourite genres which ranged from old school rock music to modern day pop music such as Taylor swift and Olivia Rodrigo. This means, the younger generation in which I interviewed were more entitled to follow trends to listen to music in which everyone else at that age is listening too. But, the people in which were 19 and above, listened to hidden types of music and were less likely too listen to music based on what everyone else chose. 

In addition, all 10 people in which I interviewed had answered that they had never bought a music magazine and haven't ever thought of purchasing one. The main reply in which they never have bought a magazine is that all information they need is delivered through social media nowadays so 'It would be a waste of money'. In addition, I asked all 10 people whether hey had attended a music concert before, 8 out of 10 people have been to a concert in their lifetime. The two in which hadn't said that they were too expensive nowadays to see your favourite artists, the other 8 people claimed they are worth the asking price especially I you are a big fan. Surprisingly, the 7 people in which had a liking towards the genre of house and drum and bass had never been to a concert in which they were playing that genre, they had all been to concerts surrounding rap and pop music. However, 1 person out of the group of 19-25 year olds had been to see Liam Gallagher at Knebworth last year which correlates with his passion in old school rock music. 

In conclusion, the research in which I took many people opinions into account to help me design a magazine to attract a certain target market was very beneficial in the fact of majority of people agreed with other candidate and there wasn't a distinct differences from everyone's  music taste. The help from the group of 16-18 year olds has helped me significantly in how I can design my magazine to target demographics.